• We analize how many people are searching for search terms matching your web site content and the keywords they use in doing so. Clearly, the more people searching for words that match your site content, the greater your potential market.
   
• We analize the competition and how they rank for each search term. The more competition there is for a targeted search term the harder it is likely to be to get your web site to appear at the top of SE's search results.
   
• We determine the optimal trade off bewteen the number of searches for your preferred search terms against the number of competitors for your preferred search terms.
   
• We then develop your web optimized key pages around your selection of search terms. We usually create a web page for each search term. Each page uses a search term as a Page Title, for Major Headings, as the HTML file name, and is used frequently throughout the body of the visible text on the page and when naming graphics.
   

In addition to help improve your site ranking in free search engines like Google, we can also advise you about the best approach for “Pay Per Click” promotion options like Google AdWords and www.overture.com.   It should be understood that Top SE Placement to the FREE SEs is a time consuming process that takes a few months to be effective.  This is because it takes the SE a few weeks/months to index the pages.  The whole thing can be expedited if you are willing to pay extra to the Search Engines.
 

• 5 major keyword areas and 5-10 secondary related keyword phrases
• Keyword analysis (see paragraph above)
• Optimization of your main web site:  main page title, meta keywords meta description, main page heading, main page link text, main page hyper link url summary, main page alt summary
• Compare your site with the top 20 to get your site properly positioned
• Title Optimization: The title is one of the most important parts of your web page. We will optimize your title to make it as effective as possible
• Meta Tag Description: This is the description that search engines use to rank and describe your site. We will craft an effective description for your site
• Alt Tag Optimization: We will create ALT tags for all images on your page and optimize them for the proper keyword density
• Keyword Density Check: Each search engine has an optimum keyword density that causes your site to score higher or lower. We will determine and optimize the keyword density in your page for the greatest effectiveness or in some instances design for a specific SE
• Graphics Optimization Check: We evaluate all images on your site for optimal compression ratios, and give recommendations based on our findings. If needed, we offer a separate image optimization service for an additional $5.00/image
• Automatic and manual submission where needed
• Submission Reports: Once the submission is complete, you will receive a ranking submission report via e-mail that will tell you where your web site was successfully submitted